By Charlie Berridge
In this publication John McCarthy recounts his interesting existence tale to this point. yet those will not be simply the fascinating memoirs of a winning guy. John's tussles with bankers and attorneys, planners and politicians, executive crimson tape and political autocracy, rivals and recalcitrant staff inform a narrative that has actual relevance to all aspiring marketers in no matter what box of endeavour. John McCarthy's ideas of engagement and the way to construct a thousand million pound corporation are as topical now as they have been whilst he did it.
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Building a Billion: The story of John McCarthy (Entrepreneurship) by Charlie Berridge