Peter Bjelskou's Branded Women in U.S. Television: When People Become PDF

By Peter Bjelskou

Branded ladies in U.S. Television examines how The genuine Housewives of latest York City, Martha Stewart, and different girl marketers create branded televised models of the long-lasting U.S. housewife. utilizing their tv presence to set up and advertise their very own product traces, together with jewellery, cookware, garments, and skin care, they turn into the first actual representations of those manufacturers. whereas their companies are severe and heavily profitable, particularly fact tv permits a undeniable representational flexibility that enables contributors to create campy and infrequently tongue-in-cheek personas. Peter Bjelskou explores their cutting edge branding suggestions, particularly the advanced relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. regularly those branded girls converse volumes approximately their contemporaneous political environments, and this e-book illustrates how they, and plenty of different ladies in U.S. tv background, are indicative of bigger societal tendencies and structures.

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Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television) by Peter Bjelskou

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